become the leader your team actually trusts

Done with leadership that puts power and money over people?

You want real connection and a team where you know what people really think – not just what they pretend. But revenue goals and high-pressure expectations are real, too. Longing to reconcile your humanity with your results? This course is where you stop treating those as opposites.

Enroll Now

you do a good job as a leader (people tell you anyway) – BUT:

You don’t feel solid inside.

You work hard on doing a good job, but deep inside? You’re just so damn unsure if it’s the right things. Second guessing, rewinding & questioning are a big, excruciating part of your leadership style, even if no one sees it.

You want a great team, but how?

You’re between a rock and a hard place: There are company goals. You have to say the hard things – which you hate, but it’s part of the job. You compensate by being a kind and approachable boss, but it has leeched your energy and joy.

You fear it’ll blow up in your face.

You hate micro managing, but you end up doing it anyway when things get sticky: What when someone gets angry (what if it’s you…)? What if your best guy resigns? (You’ve had a feeling!). Worst part? You feel left so alone.

the leader underneath the second-guessing

Leadership is a skill, not a gift.

Imagine you could stop guessing and start knowing what you do, and why, as a leader. You have an understanding of your own and others’ humanity. Why people blow up, withdraw, or resign despite your best effort.

You can be both: Deeply kind and crystal clear. And then, thanks to that: Someone your team comes to before things fall apart, not just after. Knowing which hard stuff is a necessity to face, and walking through it with both kindness and a clear goal in mind.

You can trust yourself and your team, because you get through to people’s hearts. And that changes everything. This course is the first step to make this a reality and it’s got your back all the way through.

I’m ready to lead
WHAT TO EXPECT • WHAT TO EXPECT • 

You can stop guessing and start learning now:

  • talk about what’s REALLY going on, so actual change, growth and improvement can happen, and not just patching and fixing the surface
  • put your own and your people’s joy and play at the center and get the better results BECAUSE of that
  • get a better handle on reactions (your own AND others) when stuff gets tough, whether it’s on the end of people pleasing, shutting off or getting angry.
  • learn to clean up the mess when stuff goes wrong in a way that generates MORE trust and knits your team together.
  • apply less work, and more courage: learn to say the hard things without ditching empathy and kindness and you will end up with more time, more energy AND more work done (surprisingly so)

Introducing

The no BS leadership course

A self-guided course for leaders stuck between company goals and their team’s humanity. You’ll leave with a clear, bullshit free path forward that allows you to literally be a leader: Go first, be a model for your team – someone they can actually count on when it matters. Four weeks, one shift a week, from running on autopilot to actually enjoying the job again.

A literally bs-free course to help you become the leader you know you could be if only you knew how
Enroll Now

What’s Included

a peek inside the course

week 1

The Reset

We grow up not even realising how many of our choices are automatic – to a degree that we think we don’t even have one. You can live a life like that, but when you start to lead, this REALLY gets in the way – so we start with a reset and discovering what you choose without noticing it.

  • reset the definition of leadership: which automatic assumptions do you make about leadership / you as a leader?
  • reset your choices: what do you choose automatically? (spoiler: a lot!) which ones do you want to keep?
  • brain & brain change science: how does it work on the brain level, and how can we put that to use?
  • the 3 big leadership paradigm shifts we need to lead with humanity first in mind
  • tangible practices to reset yourself and snap out of the patterns running the show

week 2

un-BS yourself

It’s not them, it’s you. YOU as the leader need to learn to be responsible, and usually this means to learn to be kind and clear with yourself first of all. Without blaming yourself and putting it ALL on you either. Yep, the actual leadership art is to find the place where you go first, but stand for others, too. In this week we look at yourself, first.

  • Start with leading YOU: What that literally, tangibly means. Why it can be hard, and how to practice anyway.
  • Kindness is at the core: In a world where blame and bullshit are rampant, it is an act of rebellion to be kind. Even more so if you start with yourself. A guide on how to.
  • Build a “leader brain”: How to resist with solidity when everything and everyone around you goes down in flames.
  • Tangible practices to foster kindness, love and a solid foundation in yourself.

week 3

un-BS your conversations

In this week it’s how “It’s not about you.” Wait, what? Well, leadership is full of paradoxes. It requires solid work on yourself, but then? Enter human relationship and other people’s humanity and messes. This week is all about navigating the mess, keeping up the good work of last week – but also recognising where a boundary or a hard conversation are necessary.

  • It’s not about you: Learn all about not confusing responsibility and blame anymore (it’s a real dealbreaker) and proper boundaries.
  • Work vs courage: Humans love to do busy work instead of the heavy lifting. Recognise how and where you waste a lot of time and energy with strategies that work but actually not too well.
  • Agreements: How to get through to people and really, literally, deeply agree on something with open hearts.
  • tangible practices to help you walk the steps to real human interactions without the walls and usual BS thrown around

week 4

let’s play!

It’s serious business, isn’t it, this… leadership issue? That is a part of the problem we end up in when we try to do it “right”. We take it SO seriously that we become afraid of messes and experiments. Here’s a path out of this misery and into sorting it all out in a fresh way.

  • Why “play”? It’s serious! Get to know the mindset that allows for a different quality of leadership for yourself AND them.
  • Deal with mess & conflict differently: What if we fully accepted (again) that mess and conflict are a part of the human experience? And by that we unlocked a host of possibility to deal with shit hitting the fan.
  • Keep going – roadblocks & resilience: How can you keep this up, especially longer term? And how can this mindset help you?
  • tangible practices to a) deepen your abilities to play and b) keep going with a vision that works longer term, beyond this course.

What they’re Saying

  • Anna brings a natural curiosity, fascination and delight for human beings to the table, and never seeks to fix people. Instead she listens to them and leaves them feeling deeply gotten. .
    Adam quiney
  • Anna’s stand for better leadership is strong and her desire to open the hearts of the people around her is truly inspiring.
    Nathan seaward
  • Anna provided the exact amount of leading, allowing, and inviting into the space, that I was able to experience myself in my leadership.
    Maximilian Hachtmann

the Results

what you’ll walk away with

01.

an inner foundation to hold on to when things get messy.

02.

leader clarity built through understanding humanity

03.

a pile of practices and resources to rely on and return to for years

Anna’s style was exactly what I needed.

When I first started working with Anna I was skeptical about the coaching industry and even more skeptical of what coaching could do for me. Anna’s style was exactly what I needed. Kind and filled with love and not remotely performative or disingenuous. We talked about what I care about, what growth looks like to me, and where I wanted to explore.

Anna is always pushing me to get a little more altitude and to challenge myself just a little bit more, and yet somehow I never feel pressured. She takes your hand and helps you navigate discomfort and the bullshit you tell yourself just to survive, but you the client are always the one in the driver’s seat. If you want to tap the brakes, she will check in and ask if you’re certain about that or if you could maybe go a little further; you never feel pressured or judged to do anything other than what feels right to you, but you also feel safe to be uncomfortable. She creates a space where you have the safety to take the sharp curves of life, even if you have no idea what’s going to be around that corner. She makes discomfort in pursuit of growth fun, and she’s always ready to play with a new idea or new path. 

I can show up for the people who count on me and for myself as a whole and flawed human being because Anna has helped me work my way down the path to realize that authenticity is messy and that real love for yourself and those around you will always have some rough edges on it. When I first started working with Anna, I never would have told you that whimsy, play, and being a flawed and messy creature could exist in the same space as a strong leader, partner, and family member. Today, I couldn’t imagine showing up any other way for the people I care about and those who rely on and look up to me.

– Aubrey Newberry

Anna just ‘gets me’.

 It’s her personal bit of magic. I tell her in oh- so-many words what’s going on, and she listens (REALLY listens), asks a few questions – and usually just sums it up in a few words that just deletes all my head clutter and brings me clarity.
I never feel like I need to explain myself, because she’ll get the meaning no matter the exact words I use.
I always feel like I can show all of myself, whether I feel good about it or not, because Anna will never judge.

It never feels uncomfortable to talk to her and work through some stuff – but often times very relieving. She brought me to tears a few times, but it was always because of an inner barrier breaking where I had been holding on to emotion, stuffing it down, ignoring it. Finding those barriers together and breaking them down is amazing.
Thanks a lot, Anna. I will always enjoy talking to you, and I hope we will keep talking forever.“

– Lisa M.

Thanks to Anna, I have realised I don’t have to do everything on my own

I have permission to be supported. Somehow that opened up a whole new level for me: My friendships became closer. I don’t only give , but I can accept, too. I feel more valued and I now have friends who are there for me, too.  
I learnt that I can be honest, for better or worse. And then, everything becomes easier down the line. For example: I can say when something is too much for me, and say no. I can also tell people when I struggle and when I need help. Or the other way around: “This is good for me. I would love to help you with this.”

I think I have returned to myself, which I haven’t probably since I was about 10 years old.
I learnt that I can take action and trust myself – that this can turn out well, too. Not (just) to try and do what I think others expect from me.
It permeates my whole life. For example at work, where I feel like I can take care of myself now, have a break when I need it. It’s not even a real break, because I’m still there for what matters the most in my job – possible  emergencies.
I loved that we were in touch with each other over time as I needed it. Not every single week, but more like waves, whenever I needed it. It always fit. The flexibility has been perfect, so I could develop in my own speed.“

– Janine W.
I want these results Too!

Meet Your Coach

Hi, I’m Anna!

You want leadership to feel like the rest of your life does? Real – no constant politics, gauging, feigning. Fun – not stress, overtime, running, trying *hard*. And also, for it to include connection, humanity, trust. A laugh together with your team.

Leadership can be so weird, because we suddenly think we should be someone else – this perfect (yet inauthentic almost inhumane) version of yourself that doesn’t really exist. And yet we pretend and it’s exhausting.

That’s what I used to think about leadership, too. But it doesn’t have to be! There *is* a version of leadership in which you can live your values. You don’t have to be loud/aggressive/in a neat suit with perfect hair to be an incredible leader who loves your people, get loved back and creates real results.

I admit – the path there is not always easy. In fact, I myself spent years in high stakes leadership training, relentlessly having my shadows reflected back to me in often gruelling ways. HOWEVER don’t worry, it’s not how we work here. But it taught me an unexpected lesson: To hold you, wherever you are, however you show up. To NEVER give up on you. To let my opinions and patterns take a backseat in service of YOU, your dreams, your goals, your version of leadership. Yes, sometimes there are tough truths to swallow. Surprisingly though the hardest part is to embrace your worthiness. When I managed to turn that one around, everything else shifted, too. I suspect it’s similar for you reading this, too.

Embracing paradox, looking at your shadows, having the tough conversations without losing yourself – all of these can change leadership styles (and lives) for the better. It has mine, fundamentally so – let’s take on yours next.

I want it

Is this course right for you?

This is perfect for you if:

  • You want great results and you know how to get them because you are kind, compassionate and generous.
  • You want to feel more safe, grounded and secure, knowing that what you do as a leader is good stuff.
  • You want to know how your people are and what they think – for reals – and negotiate with equals.
  • You’re ready and willing for some hard truth and better boundaries
  • You want to be able to deal with human messiness upfront and honestly instead of trying to BS it away somehow. (Your own and others)

You’re not ready if:

  • You like to keep your professional distance as a “higher-up” and building walls is what it takes.
  • You’re quite ok with people quietly resigning or rage-quitting even if you don’t really know why.
  • You’re really not a fan of tough-ish self-reflections and risky conversations…
  • You think it’s kind of an inevitable part of leadership to leave humanity at the door.

leadership is a skill you can build

You’re not “untalented“. You just need the tools and knowledge that really support you.
I want to learn

Here’s what you get delivered after purchase

The nuts & bolts

  • 4 weeks of content, part learning and part taking ACTION (dropping one new chapter/week to give you time to practice in between)
  • Speaking of action: a big practice section every week, including detailed guides and worksheets to support you taking on change. If you choose to, you can work on your leadership for a full year with these sections, minimum.
  • audio and video files to support different learning styles
  • one hour of 1:1 support + the option to book more at a very special price point that normally only my long standing clients get access to
  • an extensive troubleshoot section for immediate ways out if you get stuck as it happens in the reality of a) leadership and b) practicing new things.
  • a money-back guarantee during the full first week (you can keep the content!)
Let me book

know your next leader move

Learn on your own schedule

say the hard thing, keep the room

Created For leaders who care

Choose what works for you

Take the Next Step

pay in full

Pay at Once

$497

  • 4 weeks of content (text, audio & video)+ practices for months to come
  • 1 hour of direct 1:1 support
  • lifetime access to the course portal
    & all updates, forever
  • extensive troubleshoot section
  • this is your best price
Select This Plan

pay in installments

3 monthly payments of

$189

  • 4 weeks of content (text, audio & video)+ practices for months to come
  • 1 hour of direct 1:1 support
  • lifetime access to the course portal
    & all updates, forever
  • extensive troubleshoot section
Select This Plan

How it Works

one

Get Instant Access

Upon purchase, you will get access to the course portal on thrivecart.com, with the first week + troubleshoot section unlocked. You can also book your 1:1 immediately if you want.

two

Do The Work

Every week, you will get new knowledge + a comprehensive practice section helping you to find your ideal next leadership development steps, from “beginner” to really advanced.

three

Keep It Going

The practices aren’t just “done and over”. In fact, you can go deeper and deeper for years with them. This is also why you can book single sessions at a discounted alumni rate, forever.

Frequently Asked Questions

Trust your own inner signal. You can’t be 100% sure just by thinking about it. So give your intuition a shot here: Are you tired second-guessing your way out of a leadership style that puts power over people? Do you want support in finding a way – your way – that gets to be both clear and kind? Do you want to create space for humanity (yours and theirs) without giving up on the results? If these feel like a relief, then this is for you.

If you start with the course and it stays below your expectation in any way, here are your options:

  1. Consult the trouble shooting section (there’s an extensive list of issues for exactly this case and how to find your way out of them)
  2. Use your 1:1 hour with me to address the issues. If this sounds like a risk: Given you WANT the things I promise in the course, it could be the biggest breakthrough in your leadership to uncover exactly which pattern gets in the way of you and the goals you want to reach – but then usually don’t for an elusive reason.
  3. I value your time as much as you do. If you dive in and realise within the first week that this isn’t for you, I offer a 100% money-back guarantee. No questions asked. I’m here for the “wholehearted yes,” and if that’s not what you’re feeling, I’d rather you have your investment back to put toward what does work for you. You can keep the materials of the first week and the complete troubleshoot section.

My goal isn’t just to sell you a product, but for you to have the transformation you came for.

This is a self-paced course with a 1:1 call included to ensure you get the personal touch and the results you want.

You get instant access to the first lesson and the troubleshoot section the moment you enroll. After that, new lessons drop each week, to give your mind time to digest and practise the shifts in the real world.

You can book your included 1:1 session immediately or anytime later. This call is where we look at your most burning questions and ensure that the work sticks.

You can book more calls for a special discounted price for 6 months following purchase .

This is an investment in a solid foundation for your leadership. For the price of $497 (or three instalments of $189), you get the following:

  1. Lifetime access to the No-BS Leadership curriculum and all future updates. The materials include text, audio and video content, a large troubleshoot section and a massive practice section with downloadable sheets for over a year’s worth of deep leadership work.
  2. A one-hour 1:1 session with me
  3. A discounted alumni rate ($250/hr) for 6 months following purchase.

Whether you’re leading a team of fifty or just starting to lead yourself, the principles are the same.
And beyond literal leadership, these principles apply to parenting, marriage, and every intimate relationship where you’ve been “watering yourself down” to fit other’s expectations and plans.

If you’re responsible for results and care about the people you create them with, you’re in the right place. We focus on the internal shifts that make external leadership less of a fight, regardless of your title.

I am committed to making this work accessible to those who are ready for it. If the pay in full option isn’t viable, the three-month instalment plan is designed to lower the barrier. If you are in a unique situation where even that is out of reach, get in touch. We’ll find a way to make it work.

Your results are my priority, but your inner truth comes first. This is why I offer a 100% money back guarantee during the full first week of the course (anytime before week 2 unlocks)

Guarantee: You get lifetime access to the course and all updates for free, but I can’t guarantee specific results. The results depend on your willingness to do the work as much as they depend on me.

However, if you’re unhappy, reach out – often, this can be a turning point not just for the course, but for the rest of your life: A pattern that keeps you from getting what you want rarely shows up just in one place.

Yay! I’m so excited for you and your journey ahead. Scroll to the bottom of this page or use this link to go through checkout. As soon as your payment is processed, you will get an email with instant access the course portal. Don’t hesitate to reach out if something doesn’t work out.

take the leap
Make your leadership genuinely good – not just “good looking”.

YYou can have it all: it could be fun for you and your team. You’d walk the hard bits together instead of carrying them alone, and end up with more time, real conversations, and results that actually hold up. And it all starts with a simple course you can book today.

Let’s Do This!

BOOK HERE

lifetime access – secure checkout via thrivecart – refund & Scholarship options

Hang tight! We’re securely loading your checkout…! 🔒