Anna Huwiler Coaching

leadership without the rules

The No BS Leadership Course

Sick of power struggles, pretending everything is fine and fixes that secure the profit, yet fuck your people over?

… and you have wondered: Is there space for what you think truly matters? Like a great team, trusting each other and you as their leader, working together towards amazing goals. Employees who are IN and not either resigned, angry or even sick. Leadership that leaves you neither worn down nor frustrated – but actually invigorated, excited, hungry for more.

Yes, there IS space.
And I will teach you everything you need to make it happen:

book here

«Anna is always pushing me to get a little more altitude and to challenge myself just a little bit more, and yet somehow I never feel pressured. She takes your hand and helps you navigate discomfort and the bullshit you tell yourself just to survive, but you the client are always the one in the driver’s seat.«

Aubrey Newberry

Director of EHR Applications

Here is what you will learn in this course:

  • know exactly what it takes to be a good leader for your people (no more second guessing!) – so they begin to trust you and become truly engaged.
  • how to apply less work, and more courage: learn to say the hard things without ditching empathy and kindness and you will end up with more time, more energy AND more work done (surprisingly so)
  • how to put your own and your people’s joy and play at the center and get the better results BECAUSE of that
  • talk about what’s REALLY going on, so actual change, growth and improvement can happen, and not just patching and fixing the surface
  • Understand (and believe in) human change – which can happen way faster and deeper than you think – and then leverage it to be a better leader
  • become really solid and secure as a leader and know exactly when and how to get support to keep the fire going.
  • Know how to source yourself well and build a «leader brain» that doesn’t go down in flames when others do. It doesn’t take «talent», it takes practice. 
  • Replace expectations with agreements and get your people’s hearts – so they’re *in it*!
  • Learn to deal with your own and others humanity if shit hits the fan so you don’t have to circumvent difficult issues, only to be hit by them even harder down the line.
  • Learn to clean up the mess when stuff goes wrong in a way that generates MORE trust and knits your team together.
  • Get people back on board who are angry, resigned, resistant and show all sorts of unhelpful behaviour, because you learn to get through to them.
book here

This course is for you if:

  • You don’t want to leave your humanity at the door just because you are in a leadership role.
  • You want to feel more safe, grounded and secure, knowing that what you do as a leader is good stuff.
  • You don’t want to be a leader that is «above» their people – you want to partner with them (without losing their respect)
  • You want great results and you know how to get them because you are kind, compassionate and generous.
  • You are sick of people quietly resigning or rage-quitting and you don’t really know why.
  • You want to know how your people are and what they think – for reals – and negotiate with equals.
  • You want to be able to deal with human messiness upfront and honestly instead of trying to BS it away somehow. (Your own and others)

«Anna just „gets me“. It’s her personal bit of magic. I tell her in oh- so-many words what’s going on, and she listens (REALLY listens), asks a few questions – and usually just sums it up in a few words that just deletes all my head clutter and brings me clarity.
I never feel like I need to explain myself, because she’ll get the meaning no matter the exact words I use.
I always feel like I can show all of myself, whether I feel good about it or not, because Anna will never judge.

It never feels uncomfortable to talk to her and work through some stuff – but often times very relieving. She brought me to tears a few times, but it was always because of an inner barrier breaking where I had been holding on to emotion, stuffing it down, ignoring it. Finding those barriers together and breaking them down is amazing.
Thanks a lot, Anna. I will always enjoy talking to you, and I hope we will keep talking forever.«

Lisa M.

forwarding merchant

This is what you get: A 4 week self-guided course, including:

  • 4 weeks of content, part learning and part taking ACTION (dropping one new chapter/week to give you time to practice in between)
  • speaking of action: a big practice section every week, including detailed guides and worksheets to support you taking on change. If you choose to, you can work on your leadership for a full year with these sections, minimum.
  • audio and video files to support different learning styles
  • one hour of 1:1 support + the option to book more at a very special price point that normally only my long standing clients get access to
  • an extensive troubleshoot section for immediate ways out if you get stuck as it happens in the reality of a) leadership and b) practicing new things.
  • a money-back guarantee during the full first week (you can keep the content!)
  • If you’re a part of my play, love & deep dive emails, reach out for the VIP Bonus – or sign up right now and get the discount code into your inbox! Even if you don’t want any emails, you still get the opportunity to book support sessions for a reduced rate (more infos & booking link included in the course)
  • The content ⬇️
Week 1: THE RESET
reset the definition of leadership
reset your choices
brain & brain change science
the 3 big paradigm shifts
quests for week 1
Week 2: UN-BS YOURSELF
start with leading YOU
kindness is at the core
build a «leader brain»
quests for week 2
WEEK 3: UN-BS YOUR CONVERSATIONS
it’s not about you
work vs courage
agreements
quests for week 3		WEEK 4: LET’S PLAY
why «play»? It’s serious!
deal with mess & conflict differently
keep going – roadblocks & resilience
quests for week 4

book here

meet your coach Anna

You want leadership to feel like the rest of your life does? Real – no constant politics, gauging, feigning. Fun – not stress, overtime, running, trying *hard*. And also, for it to include connection, humanity, trust. A laugh together with your team.

Leadership can be so weird, because we suddenly think we should be someone else – this perfect (yet inauthentic almost inhumane) version of yourself that doesn’t really exist. And yet we pretend and it’s exhausting.

That’s what I used to think about leadership, too. But it doesn’t have to be! There *is* a version of leadership in which you can live your values. You don’t have to be loud/aggressive/in a neat suit with perfect hair to be an incredible leader who loves your people, get loved back and creates incredible results.

I admit – the path there is not always easy. In fact, I myself spent years in high stakes leadership training, relentlessly having my shadows reflected back to me in often gruelling ways. HOWEVER don’t worry, it’s not how we work here. But it taught me an incredible lesson: To hold you, wherever you are, however you show up. To NEVER give up on you. To let my opinions and patters take a backseat in service of YOU, your dreams, your goals, your version of leadership. Yes, sometimes there are tough truths to swallow. Surprisingly though the hardest part is to embrace your worthiness. When I managed to turn that one around, everything else shifted, too. I suspect it’s similar for you reading this, too.

Embracing paradox, looking at your shadows, having the tough conversations without losing yourself – all of these can change leadership styles (and lives) for the better. It has mine, fundamentally so – let’s take on yours next.

Credentials

  • originally graduated from university as an environmental and civil engineer
  • trained with and graduated from Accomplishment Coaching, a ICF accredited, very well rounded and intense coach training program.
  • trained for 4 years in the Forge, a high stakes coaching and leadership program, first as a particpant and later in leadership roles.
  • trained with the hypnotherapist Melissa Tiers about coaching the uncoscious mind
  • currently training with Jennifer Harvey-Sallin about coaching with gifted and otherwise neurodiverse people, including a focus on trauma-sensitive coaching
  • ongoing 1:1 coaching and mentoring by highly qualified coaches

Testimonials

«When I first started working with Anna I was skeptical about the coaching industry and even more skeptical of what coaching could do for me. Anna’s style was exactly what I needed. Kind and filled with love and not remotely performative or disingenuous. We talked about what I care about, what growth looks like to me, and where I wanted to explore. Anna is always pushing me to get a little more altitude and to challenge myself just a little bit more, and yet somehow I never feel pressured. She takes your hand and helps you navigate discomfort and the bullshit you tell yourself just to survive, but you the client are always the one in the driver’s seat. If you want to tap the brakes, she will check in and ask if you’re certain about that or if you could maybe go a little further; you never feel pressured or judged to do anything other than what feels right to you, but you also feel safe to be uncomfortable. She creates a space where you have the safety to take the sharp curves of life, even if you have no idea what’s going to be around that corner. She makes discomfort in pursuit of growth fun, and she’s always ready to play with a new idea or new path. 

I can show up for the people who count on me and for myself as a whole and flawed human being because Anna has helped me work my way down the path to realize that authenticity *is* messy and that real love for yourself and those around you will always have some rough edges on it. When I first started working with Anna, I never would have told you that whimsy, play, and being a flawed and messy creature could exist in the same space as a strong leader, partner, and family member. Today, I couldn’t imagine showing up any other way for the people I care about and those who rely on and look up to me. «

Aubrey Newberry

Director of EHR Applications
«Thanks to Anna, I have realised I don’t have to do everything on my own, but I am allowed to be supported. Somehow that opened up a whole new level for me: My friendships became closer. I don’t only give , but I can accept, too. I feel more valued and I now have friends who are there for me, too.  
I learnt that I can be honest, for better or worse. And then, everything becomes easier down the line. For example: I can say when something is too much for me, and say no. I can also tell people when I struggle and when I need help. Or the other way around: “This is good for me. I would love to help you with this.”
I think I have become myself, which I haven’t probably been since I was about 10 years old.
I learnt that I can take action and trust myself – that this can turn out well, too. Not (just) to try and do what I think others expect from me.
It permeates my hole life. For example at work, where I feel like I can take care of myself now, have a break when I need it. It’s not even a real break, because I’m still there for what matters the most in my job – possible  emergencies.
I loved that we were in touch with each other over time as I needed it. Not every single week, but more like waves, whenever I needed it. It always fit. The flexibility has been perfect, so I could develop in my own speed.«

Janine W.

train manager
«What comes to mind right away is that [after having worked with Anna] I now feel much more like I’m good enough as I am. I can trust myself and my body and things aren’t my fault. I did nothing wrong. It’s much less important what others think. I feel like I don’t even have to say “no” really anymore, because I follow what feels right for me from the start. When I do things for myself, not for others it takes so much less energy. I’m so much more clear to myself that it then automatically reflects in the outer world, too. Consequently I end up in way less difficult situations to begin with. Looking out for myself has become way easier.

I think it’s just so enjoyable with Anna. Difficult to pinpoint, but I think it’s understanding, empathy. She lets me be as I am and I really love how fast she is with her thoughts and ideas. I often think I’m too fast for others, jumping from one topic to another too quickly and then people are overwhelmed. Anna fully tracks 😊but still gives me a framework so we keep having a direction. She takes me seriously always. Somehow it’s a mix of down-to-earth and “a bit out there” (as in up to philosophising and brainstorming ideas) at the same time. She’s very alert, quick, focussed and positive.«

Susan M.

teacher & advisor

frequently asked questions

How can I be really sure if this course is for me?

A few things here:
1. If you read through this page and you feel it resonates, I think you’re on a good path. You don’t have to be exactly the leader I had in mind when I wrote this, as an example. The most important part is if you feel a pull to learn the things I talk about.
2. Please feel free to reach out to me via e-mail if you have questions left.
3. And because ultimately, you can never be 100% sure if something is a fit, I offer a full refund if you choose the course isn’t for you after you went through the materials of the first week (which includes the complete troubleshoot section, and you can keep it all!).

What if I don’t like the course and/or it turns out not to be worth my time?

You can either reach out and I support you to find out what gets you stuck and we un-stick it together. This may well be the biggest learning the course has in store for you, and it’s one of the main reasons why I offer a complimentary 1:1 session. Usually, it’s not about «this specific course» but something bigger that gets in the way of other things in your life, too

… or you can ask for a 100% refund for the full first week after purchase.

When do we start & end and what times are calls?

The first week of the course unlocks right after purchase, including the troubleshoot section. You then get the next lesson a week after purchase, and so on – to give you some time to digest and practice, because that’s super crucial for the learning to stick.

You can book the call(s) individually, there is a booking link in the course. If you can’t find a time that suits you, you can reach out and we set up something outside of my standard availabilities. I usually have some flexibility here. One call is included in the course, and you can book more for a special discounted price for the duration of the course.

What is the price and what do I get as part of this experience?

For the price of 500$ 390$ (2025 early adopter discount) read about everything that is included here, in short:
1) lifetime access to 4 weeks of content + troubleshoot bonus + worksheet/practice sections + audio
2) 1 complimentary call at no extra cost (can be booked at anytime)
3) optional, additional calls for the duration of the course for a special rate (250$/hr)

Does it matter where I am in my leadership journey?

No, not at all. I have geared the examples towards leadership at work for someone who has led for a little or longer while, to make it as specific as possible

However, leadership how I see it is a universal skill and every single one of us could benefit from mastering it. I think it is especially helpful not just for leaders at work, but also for parents, animal owners and frankly, in marriage and pretty much any other intimate relationships.

What matters is that you read through it and feel a deep, genuine pull towards the course. You feel excited to learn more about the things I talk about.

Do you offer flexible payments or scholarships?

Yes. Please reach out for this so we can talk about your needs individually. I have a big commitment to accessibility and I would love to hear about your journey and desire to offer you something adequate.

Do you offer refunds or a guarantee?

Yes, I offer a refund as long as you reach out to me during the first week of the course. As soon as the second lesson unlocks, I don’t offer any more refunds, because it goes very, very deep into the heart of my knowledge. So if you don’t like what you see, please reach out immediately.

In terms of a guarantee: You will get lifetime access and all the updates for free – however I cannot guarantee any results (unfortunately). The results are up to you as much as they are up to me, especially because this is a self guided course. However, please reach out if you aren’t happy and we can talk about what you need. Often, this can be a turning point not just for the course, but for the rest of your life, too.

I’m in! What are my next steps?

Yay! I’m so excited for you and your journey ahead. Please scroll to the bottom of this page or use this link to go through the checkout. As soon as your payment is processed, you will get an email with details to access the course. As always, don’t hesitate to reach out if something doesn’t work out.

book lifetime access here

… and get 110$ off until the end of 2025 as an early adopter:

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